With Spring already in place, it is a great opportunity to plan your next photo shooting and capture a fresh look of the places, facilities, or traditions and experiences from your campus. Your imagery can be the first impression your potential students and parents get of you, so make it count. Keep in mind these simple pieces of advice.

Storytelling is the most powerful tool that campus tour guides need to connect with visitors. Like any business transaction, people buy from those they know and feel connected to. We are here to give you a few tips to take your storytelling skills to the next level, so that you can make a connection and your visitors can get the most out of your tour.

There are certain skills that every campus tour guide is required to have. Some of the obvious include good communication skills, customer service, organization, and in-depth knowledge of the university. A tour guide needs to give a good impression of the school to put it at the top of prospective students' lists. But besides the basic resume requirements, what is going to make your campus tour and your university really stand out to visitors?

Not everyone is born a natural comedian, but the one thing that we know everyone has in common: people love to laugh. When they say laughter is contagious, they weren’t kidding. Meaning that if you see people laughing at a joke that you didn't hear, chances are you will smile anyway. This is good news for campus tour guides! If you can get even one person to laugh on your tour, you can get the whole group laughing.

What makes a student decide on a school? The most attractive thing about any school is the people. When an admitted student gets to talk and connect with a current student, they aren’t just learning more about your school, but they are starting to imagine what their future could be like if they attended. But how do you get that connection?