Storytelling is the most powerful tool that campus tour guides need to connect with visitors. Like any business transaction, people buy from those they know and feel connected to. We are here to give you a few tips to take your storytelling skills to the next level, so that you can make a connection and your visitors can get the most out of your tour.

We get it… tours can be scary! If you’re reading this, you may be a little nervous to give one. But, don’t worry – those nerves? They just mean you’re trying to get it right. You love your school and you want everyone else to as well! So, congrats, they picked the perfect student for the job. Now, we’re just here to help you seal the deal. Here’s how to kick off one killer campus tour!

Calling all tour guides! Welcome to our handy-dandy, all-encompassing, super-awesome handbook for giving a campus tour. In this article, we’re gonna talk about the content of a good tour, everything between the beginning and end. The extra scary stuff. But, don’t worry, we’ve got you covered with three points...

You’ve learned how to start a tour and paint the picture, and now all we need to do is finish it off! So, what’s the big secret to ending a great tour? There are three parts: Transitioning, storytelling, and closing. Once you’ve learned how to leave your visitors with a warm goodbye, there will be no need for nerves. Now, it’s just time to use those tour guide superpowers.

There are certain skills that every campus tour guide is required to have. Some of the obvious include good communication skills, customer service, organization, and in-depth knowledge of the university. A tour guide needs to give a good impression of the school to put it at the top of prospective students' lists. But besides the basic resume requirements, what is going to make your campus tour and your university really stand out to visitors?

Not everyone is born a natural comedian, but the one thing that we know everyone has in common: people love to laugh. When they say laughter is contagious, they weren’t kidding. Meaning that if you see people laughing at a joke that you didn't hear, chances are you will smile anyway. This is good news for campus tour guides! If you can get even one person to laugh on your tour, you can get the whole group laughing.