Hello again, glad you’re back! You’ve learned how to welcome visitors and start the tour and paint the picture, and now all we need to do is finish it off. So, what’s the big secret to ending a great tour? There are three parts: Transitioning, storytelling, and closing.
1. First, you’re gonna have to transition out of talking about your school and into your concluding speech. To do so, think about your last tour stop. Here are some examples (for an in-person tour):
Of course, this may be a little different while giving a live virtual tour! Your last tour stop can be a virtual “End of Tour” pin positioned anywhere on your campus map, with media that can include a cool sentimental video or a panoramic photo of your campus. Changing content on a pin is sooo easy inside the platform, it gives you the ease to change your mind and work on finding a script that makes for a natural transitioning. This is just one of the reasons why we love HelloCampus Live (and you should, too!). And in case you get stuck, think of your last pin as a great opportunity to invite your visitors for an in-person visit. Tell them,
“As great as the campus looks on here – trust me, it’s even better in-person. So, even though our tour is coming to an end, it doesn’t have to be over! In the bottom right-hand corner, you guys should see something called ‘Guide Messages.’ I just sent a link in there to sign-up for an in-person tour. And, I'll send my email too! Feel free to ask any questions or let me know if you’re ever on campus. But, before we go, let me tell you one more story about…”
Nothing complicated, but a quick transition will help you conclude your tours smoothly.
2. We’ve said it before and we’ll say it again: great tours are all about storytelling. As Maya Angelou famously said, “At the end of the day, people won't remember what you said or did, they will remember how you made them feel”. So, storytelling impacts how your listeners feel. Consider these prompts,
For example, we asked a HelloCampus tour guide the story she tells, whether in-person or virtually. Here’s the story of why she chose her school:
Just three years ago, I stood right in your shoes. I knew I wanted to go to a [small, liberal arts, religious college, with a great business program, and lots of school spirit]! That’s [HCU]. But, that’s not justtt [HCU]. It was about a month out from decision day, and I'd narrowed my choice down to two colleges… But, I had no idea which to choose. To talk about it, my sister and I decided to go on a walk. We were strolling down the National Mall, discussing the pros and cons of each school – ‘Should I go to [HCU]? Should I go to the other?’... when I felt a tap on my shoulder. I turned around, and (to my surprise) a woman was there. She told me, “I’m so sorry… I know I was eavesdropping. But, I heard you talking about [HCU], and I just wanted to tell you that I went to [HCU]. I absolutely loved [HCU]. I can’t recommend it enough.” Chills down my body, I thought, “Well, that was weird.”. I went home and made my deposit that day. Some people may call that a sign, but (to be honest) I think it was a lot more than that. That moment, for me, was a testament to how much people love this school. The students who come here love it here. And, if you can’t tell, I’m certainly one of them.
Tour guides have a superpower – It’s storytelling! Use that power to end your tour with a bang.
3. Finally, it’s time to close the tour and let your visitors go. Finish by thanking them, asking for questions, and (if you’re comfortable) giving out your email. As usual, we have an example for you:
“If you can’t tell, I love this school so incredibly much and hope you all come and learn to love it as much as I do. So, thank you guys for being a fantastic group. I'll wait here for a minute in case you guys have any other questions. And, if you’re interested, please feel free to email me for anything – even if it’s just to let me know that you decided on [HCU]. It would make my day! Thank you guys, again!”
If you’re giving a HelloCampus virtual tour, use the Guides Messages bar (in the bottom right-hand corner) to send out your email to visitors. And, most importantly, invite them to do an in-person visit (if they haven't already planned for one!).
And, that’s it. You’ve learned how to leave your visitors with a warm goodbye. See? No need for nerves. You got this. Now, it’s just time to use those tour guide superpowers.